"Herencia Guanaca" is an internal campaign aimed at the AIESEC membership in Salvador. Through this campaign it is sought to promote the results of the membership and reflect the national work as a single leadership body.

*Herencia: Action of leaving a legacy that is transferred from one generation to another.

*Guanacao: Used as an slang in El Salvador, the word alludes to a race that seeks, warm, hard-working people with the biggest heart in the world, belonging to a land of majestic rivers, superb volcanoes, peaceful lakes and skies painted in purple and gold

Platform: Instagram and Facebook of the AIESEC national office in El Salvador.

Duration: 2 months 

Design: The illustration style is based on one of the most renowned artists from El Salvador, named Fernando Llort Choussy. He was a Salvadoran artist, often referred to as the "National Artist of El Salvador" by the Foundation for Self-Sufficiency in Central America. Fernando Llort was a man of passion, spirituality, religion, community and idealism.The use of the identity of Fernando Llort was a tribute to the natural landscapes of El Salvador. He used groupings of houses or hills as symbolism for community. Working with simple shapes, fully saturated colors, and dark outlines, Estilo Palmeño is a mix of abstract, geometric, and linear shapes.

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